I love the idea of a magazine on my phone. I never have time to read a magazine, so I never buy them. But with the convenience of having them on my phone means I can read it whenever I want- at the gym, waiting at the doctors office, etc. And I dont have some raggedy old magazine waiting to be read sitting around my house or in my car for weeks. Love this app! Btw, of course the magazine is not free...I got a glimpse of whats wrong with our society when I read all the reviews of this app.